Google will develop sophisticated analytics for marketers who use YouTube. Analytics is a Google strength and providing YouTube statistics is a major step forward for marketers. The company already provides analytics for web masters and participants in other programs. And it’s started to do the same for marketers using YouTube.

In March 2008, Google introduced tracking software on YouTube that provides video viewing information. The information includes when and where the video was viewed. Some information is only shared with paid advertisers and partners. They can learn, for example, how many viewers watch 25 percent, 50 percent or the entire video.

YouTube today offers you a dual challenge. It’s already a market and marketing venue that you can exploit, so you have to understand the YouTube of today. YouTube is also developing in ways that will make it more attractive still to marketers and to more marketers in the future. YouTube Revealed contains a wealth of information to help you meet both challenges. We’ll start by looking at who uses YouTube today.