Brands believe this method of approaching promoting 3D allows purchasers to decide whether or not they wish to make use of the feature when they’re prepared, while convincing them that their newly purchased television is future-proofed. This gives customers the appearance of having the choice to utilize a feature already present in a purchase that they made, instead of making them buy a technology for which they might be unready, according to the brands.

It projected 3D TV shipments would rise to 23.4 million units this year from last year’s 4.2 million units, gaining further to 159 million units in 2015. By that time, iSuppli related, 3D TVs would account for at least half of global flat-panel shipments.

LG Group is making a big bet on FPR technology to stake out a larger claim in the global 3D market, currently dominated by SG-type sets manufactured by first such as Samsung and Sony. LG contends that FPR addresses purchaser issues over blurry and flickering pictures, with glasses 2 – 3 times lighter than the previous lumpish battery-charged eye glasses that was needed for 3D viewing.

Vis content, the analyst forecasts that broadcasting of 3D also will enjoy an uptake, addressing the popular and yet also totally real general perception of a significant absence of pressing 3D content. ISuppli believes that sports-related events will drive 3D uptake followed by primetime entertainment, films and documentaries.

The 3D market outlook by iSuppli is more bullish than Samsung’s own prediction of 17,000,000 units. The cycle continues : after a period of hype and then undiluted scepticism it seems like the graphs are now pointing acutely upwards for the prospects of 3D. The shift can be a giant threat to top Television maker Samsung, which is assertively pushing for SG technology and has been embroiled in a growing war of words this year with hometown rival LG Electronics and its panel provider LG Display.

Options also are arising for the 3D glasses that are required for 3D TV viewing. While the prevailing active shutter glasses provide for better picture standard, an alternative known as passive Film Patterned Retarder ( FPR ) 3D not only will expand availability in sizes as tiny as 32inches but also will cut back the overall value of ownership, with the glasses being more well implemented also. By 2015, passive 3D cargos will exceed those of active 3D, The result will be that cargos of 3D TV will rocket by 463%admittedly from a minute primary baseto reach 23.4 million units in 2011. ISuppli adds that their momentum will continue all though 2012 with shipments up another 132% to 54.2 million units and then transcending the 100-million-unit mark by 2014, hitting 159.2 units million by 2015. ISuppli expects 3D’s share of the worldwide flat-panel market to rise in the years to come, jumping from 2 percent in 2010 to 11% in 2011, doubling in 2012 to 22%. By 2015, iSuppli predicts that 3D TVs will be responsible for more than half ( 52% ) of flat-panel shipments.